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“Sales is now an integral part of every role, making this an essential read for all business professionals. The authors of The Salesperson’s Secret Code combine hard data with intelligent insight to show, with verve and skill, how the world’s best salespeople continue to thrive in uncertain times and how others can learn from their success. "

Daniel Pink, author of Drive and To Sell is Human

 

“This is a practical manual for anyone who wants to be better at selling. It is full of useful tips and wise advice from experts who really understand their craft. If you want to close more deals, then this is the book to help you win.”

Luke Johnson, Chairman of Risk Capital Partners, former Chairman of Channel 4 Television, and The Sunday Times columnist

 

“The Salespersons’ Secret Code uses great research to tap into what makes the best sales people tick. Simple, easy to understand and filled with insight. It should be a must read for all those who want to be successful in sales and all those who want to recruit the best sales people.”

Chris Newitt, Global Sales Director, Jaguar Land Rover

 

“One of the most important pieces of research since Challenger, the Salesperson’s Secret Code embodies everything that truly professional salespeople would wish to be. The Secret Code shows how holding certain beliefs about selling can predict success. For the first time our ‘sales industry’ can focus not just on perfecting processes and skills, but also on what causes people to be successful in the first place.”

Nick Porter, Chairman of the Association of Professional Sales

 

“This is not just a book for sales people. It’s a book for everyone. Everyone in every role sells themselves. The authors highlights life skills that encourage us all to be better, more accomplished and more confident humans. A great manual for life.”

Michael Tobin OBE, Ex CEO at Telecity Group, NED on 4 Continents

 

"This book is the result of some remarkable research. What the authors have done is to discover the 'difference that makes the difference' between the top salespeople and the rest. And not just a few differences but many and some remarkable subtleties. The less busy and the ones who bring fun and legacy into their way of being are the ones who are either the icons or approaching that status. If you want a working text from which to train anyone in the art of influence .. this will give you the most comprehensive foundation."

Sue Knight, author of NLP at Work and winner of the NLP in Business award 2017

 

“We know that performance = capability x behaviour. What is one of the primary influencers of behaviour? Beliefs! The secret is out!…….in the thoroughly researched, thought-provoking, and rich content of this book.”

Adrian Norton, former VP, Global Sales, Indivior plc (formerly Reckitt Benckiser Pharmaceuticals)

 

"As a sales leader I have always believed that mindsets shape beliefs and beliefs shape behaviour. The best practice highlighted in this book is an essential guide for any sales leader seeking to understand the motivations at work in their people and how to coach them in modelling top performance. The authors have provided us with a framework which will drive a new conversation in the world of sales."

Robert Racine, VP, Global Sales Enablement Wipro Technologies

 

“Based on extensive research, this book provides interesting insights not only into what creates success in sales but success in business in general. Having overseen lending to thousands of budding entrepreneurs over the last three decades, I would recommend this to every ambitious professional looking to further their business career.”

Rupert Scofield, CEO FINCA International

 

There are many books out there about what makes a top salesperson successful. However, this book offers a very fresh and insightful analysis on this topic which will engage readers, enable them to easily take these learnings with them to apply in their daily work and become more successful. Highly recommended for all sales professionals who are serious about upping their game!

Jan Allen, VP of T-systems International GmbH and member of the European Women on Boards association

 

“Mills, Ridley, Laker, and Chapman’s research proves what many of us have long known. The very best salespeople are driven to be more, do more, have more, and contribute more. They also want to control their own destiny. You can adopt these beliefs and behaviors, and the Salesperson’s Secret Code will provide you with the answer key to doing so.”

Anthony Iannarino, author of multiple sales centric books and editor of thesalesblog.com

 

"The Salesperson’s Secret Code provides powerful and profound insights into the key beliefs of exceptional sales performers. Essential reading for everyone in the sales profession."

Simon Hazeldine, author of multiple sales centric books including the Neuro-Sell

 

 

“Sales is now an integral part of every role, making this an essential read for all business professionals. The authors of The Salesperson’s Secret Code combine hard data with intelligent insight to show, with verve and skill, how the world’s best salespeople continue to thrive in uncertain times and how others can learn from their success."

Daniel Pink, author of Drive and To Sell is Human

 

“This is a practical manual for anyone who wants to be better at selling. It is full of useful tips and wise advice from experts who really understand their craft. If you want to close more deals, then this is the book to help you win.”

Luke Johnson, Chairman of Risk Capital Partners, former Chairman of Channel 4 Television, and The Sunday Times columnist

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