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  • Salespeople: A Canary in the Economic Coal Mine

  • Salespeople: A Canary in the Economic Coal Mine

By Ben Laker and Nicholas Read

Since 2008, sales performance was restored to a modicum of health. But the metrics are starting to backtrack again. Solving the problem requires a reboot of interdependencies across a wide gamut of sales, marketing, support, technology and compensation issues – a field rarely owned by a single executive and therefore difficult to pull off.

Findings from our recent sales research are concerning, and suggest that a decline in global sales effectiveness will trigger another downward economic cycle.

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Published By

European Financial Review

Published Date

March 2017

 

“Sales is now an integral part of every role, making this an essential read for all business professionals. The authors of The Salesperson’s Secret Code combine hard data with intelligent insight to show, with verve and skill, how the world’s best salespeople continue to thrive in uncertain times and how others can learn from their success."

Daniel Pink, author of Drive and To Sell is Human

 

“This is a practical manual for anyone who wants to be better at selling. It is full of useful tips and wise advice from experts who really understand their craft. If you want to close more deals, then this is the book to help you win.”

Luke Johnson, Chairman of Risk Capital Partners, former Chairman of Channel 4 Television, and The Sunday Times columnist

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