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Dr. Ben Laker

Professor Ben Laker is a globally renowned scholar and outstanding university educator who provides academic direction and leadership to research, executive development and education within the subject area of leadership at Henley Business School. His scholarly output appears in world class academic and practitioner journals including the Harvard Business Review and Washington Post, informs government policy and shapes how thousands of organisations around the world are managed and led. He is retained by the BBC, Bloomberg and Sky News to provide expert commentary on Business, Economic and Political affairs.

 

“Sales is now an integral part of every role, making this an essential read for all business professionals. The authors of The Salesperson’s Secret Code combine hard data with intelligent insight to show, with verve and skill, how the world’s best salespeople continue to thrive in uncertain times and how others can learn from their success."

Daniel Pink, author of Drive and To Sell is Human

 

“This is a practical manual for anyone who wants to be better at selling. It is full of useful tips and wise advice from experts who really understand their craft. If you want to close more deals, then this is the book to help you win.”

Luke Johnson, Chairman of Risk Capital Partners, former Chairman of Channel 4 Television, and The Sunday Times columnist

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