• The secret to success: how to recruit a standout sales team

  • The secret to success: how to recruit a standout sales team

What makes a great salesperson? Is it someone who is resilient and hungry for success, or belligerent and selfish, as often caricatured on The Apprentice?

This question motivated the founders of business coaching company, Transform Performance International, to undertake a global research project to find out what top salespeople do, who they are and what they believe.

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Published By

The Guardian

Published Date

September 2017


“Sales is now an integral part of every role, making this an essential read for all business professionals. The authors of The Salesperson’s Secret Code combine hard data with intelligent insight to show, with verve and skill, how the world’s best salespeople continue to thrive in uncertain times and how others can learn from their success."

Daniel Pink, author of Drive and To Sell is Human


“This is a practical manual for anyone who wants to be better at selling. It is full of useful tips and wise advice from experts who really understand their craft. If you want to close more deals, then this is the book to help you win.”

Luke Johnson, Chairman of Risk Capital Partners, former Chairman of Channel 4 Television, and The Sunday Times columnist

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